Stylish Warby Parker launches new Beacon Line of eyeglasses and sunglasses

Warber Parker has asked me to help announce the launch of their latest collection, the Beacon Collection which was inspired by "impromptu, can’t duplicate- them all-nighters, when having no plans brings endless possibilities. To set the scene, we called on photographer Petra Collins, whose snaps of unsupervised thrills and sweetly private moments reveal a lot of smarts and humor. Petra joined us one June evening on a detour
through downtown Manhattan’s Doyers Street, an elbowshaped alleyway dotted with preserved neighborhood remnants and modern businesses. The collection name is a hat-tip to the morning star, which you can catch just after sunset or just before sunrise, depending on the time of year. We designed our Beacon Collection frames to make a similarly fine companion to late night dates, rooftop sunrises, and everything in between. There’s something just as unexpected about each new frame: they’re repeat contenders, no matter the hour."

For those of you unfamiliar with this fun, philanthropic and stylish brand their story is short, simple and very sweet. And you absolutely should get to know about who they are and why they came to be.

It all started with a very basic notion. "Glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?"

It turns out there was a simple explanation. The eyewear industry is dominated by a single company that has been able to keep prices artificially high while reaping huge profits from consumers who have no other options.

"We started Warby Parker to create an alternative...
... We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket.

We also believe that everyone has the right to see.
Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. To help address this problem, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.

There’s nothing complicated about it. Good eyewear, good outcome."

 Below, the in the Beacon Sunglasses you'll be brighter than the sun!

Nearsighted or farsighted with the Beacon eyeglass frames you'll be a sight for sore eyes!

Starting today, July 22, the Beacon Collection is available at www.WarbyParker.com/Beacon, in stores and

showrooms. For a greater selection of eyeglasses click here, and for a greater selection of sunglasses click here. You should also check out their wonderful blog.