Cookbook update...

We're on! We're moving forward with a vengeance. We are not going to self publish but are going to look for a nationally acclaimed publishing house. Our aim to publish a coffee table book filled with easy to use, family friendly recipes. I have a very definite vision of our finished product. It seems we have some very big names and talent that can help us. I can't divulge any of this yet. The man behind Jamie Oliver's Food Revolution has been behind our school kitchen for the past three years. We now have a proven track record that schools can have sustainable, local and seasonal menus. Not only do our children eat healthier, but our school saves a lot of money as a result.

We have a lot of work and a long road ahead of us. I am so excited to be leading this project. I have faith and hope. In fact I know in my heart that this will be successful. Our recipes will come from the school's chef, parents, local restaurants and celebrity -- chefs and non-chefs. Our next move is to really define what the cookbook will be and our demographic. 

Today I learned that 60,000 cookbooks are sold annually. 80% of these sales are from word of mouth. A marketing and PR campaign is crucial to the promotion and success of a cookbook. A cookbook will only make money. The average person owns 15 cookbooks. Serious collectors have upwards of 100. Most people buy a cookbook based on 1 single recipe. Many people have a cookbook and  never cooked a recipe from it.

We'll act locally and impact globally!